Perceived susceptibility-

 How people perceive their chances of developing an illness.
"DONT BE IGNORANT IT COULD EVEN HAPPEN TO YOU".

Perceived Seriousness-

How people regard the short and long terms severity of an illness is.

"MAYBE NOT TODAY MAYBE NOT TOMORROW BUT IT EVENTUALLY THOSE BAD HABITS CATCH UP".

Benefits-

How people believe the effect of healthy behavior has on preventing an illness and or disease

 "YOU ARE WHAT YOU EAT".

Barriers-

 How people struggle with implementing a new behavior and the negative effects associated with doing so.

"DONT WAIT UNTIL ITS LATE CHANGE THAT BAD HABIT."